Because while your business is YOUR baby... it's about to become MY baby too.
When we work together, you’re not just hiring a designer who is ridiculously good at what they do, has a background in marketing, and an eye for design—you’re gaining a fan, a supporter, and someone who’s just as emotionally invested in your business as you are.
I’m here to help you think strategically about the business you’re building, create a safe space to share what you want your brand to grow up to be, remind you of the impact you make in your client’s lives, and gift you with design that reflects just how incredible you are so you feel confident about the value you bring to the table and the way your business presents itself.
And even after our project has finished, I’ll be there to celebrate every new inquiry, income goal, and business birthday you’ll hit as you continue to grow.
And while I’m technically a brand and website designer, I’m also your business’s soon-to-be godmother…
Let me tell you a little something I know about you...
You're damn good at what you do. The type of person who gives your business your all, and you’re not short on big ideas—you’re short on the know-how for bringing those ideas out of your head and into the world.
Anddd, while you know it’s important to have a website and brand, you’re not feeling fully confident in your business, how to position yourself in your industry, or how to communicate what it is you even do.
Before we dive into everything you might want to know about my background as a brand and website designer…
Welcome to the family.
Hi, I'm Sierra!
And the good news is? I can help with ALL of that.
Well, technically, I studied architecture…
And then graphic design…
And then photography…
And then, I finallllly landed on digital marketing.
Before I became a Brand and Website Designer—I studied digital marketing…
i definitely took the long road here....
And digital marketing was the perfect combination of creativity, human and consumer psychology, and business strategy that I'd been craving.
Fun fact, I went to one of the top five marketing programs in the country so I know my ish.
In other words? It was something I could never get bored of.
While I was finishing up college, I started working at a creative agency doing digital marketing and designing websites.
And as a website designer, I learned firsthand not only how many businesses don’t have their branding figured out, but also how crucial branding is to the design and success of marketing your business.
So, I began taking courses and absorbing anything and everything I could find about building brand identities. When I'm in... I'm ALL in. During that time, I also became the director of branding, and my agency quickly climbed to being one of the top 2 branding agencies in the state.
(and yeah, that's me tooting my horn just a little)
While I loved getting to learn and work with businesses of all shapes and sizes, in just about every industry, there was one big problem...
I still had—and have always had—the entrepreneurial itch.
You know, that itch to set your own schedule, say “yes” only to clients that make you giddy , and have the ability to take time off to travel every. single. year.
And that itch can only be scratched by quitting your job, going all in on your business, and becoming your own boss.
So after 3ish years working in agencies, I quit to start my own thing. And it has literally been the best decision I ever could have made for myself.
I still had—and have always had—the entrepreneurial itch.
grab your free guide now →
While I was finishing up college, I started working at a creative agency doing digital marketing and designing websites.
And as a website designer, I learned firsthand not only how many businesses don’t have their branding figured out, but also how crucial branding is to the design and success of marketing your business.
So, I began taking courses and absorbing anything and everything I could find about building brand identities. When I'm in... I'm ALL in. During that time, I also became the director of branding, and my agency quickly climbed to being one of the top 2 branding agencies in the state.
But I didn't start out on my own...
from agency to self-employed
(And yeah, that’s me tooting my horn just a little.)
my main mission?
To support you in creating a life you f*cking love by gifting you with the strategy, design, and confidence that will help your business earn the success it damn well deserves.
Because everyone should get to make a living doing something they’re truly passionate about.
About Sierra
Personality tests. I’m an Aries, an enneagram 3/7 (depending on the day), and my top strength is “individualization” so I’m fascinated with finding out what makes someone unique. Alsoooo, I’m an ENFP—the campaigner—so it’s literally my personality to support people in hitting their goals.
I Totally 🤓 Out About...
Nerd
I don’t care if it’s with or without socks, hiking the mountains, or in the sand, rain, snow, or sun—I’m still gonna be wearing them every day because they’re literally the best shoe that exists.
Jesus Sandals Every Day
damn
Night owl (that also needs 9+ hours of sleep), travel freak (my current goal is to visit at least 2 new countries every year!) serial hobbyist, and someone who always buys new, exotic plants… that my boyfriend ends up taking care of.
My Titles Include:
Unoffocial
I’m extremely sentimental. A coach patting his 8-year-old soccer player on the head, telling him he did a good job? CRYING. A video of a baby whale recruiting the help of humans to untangle his mom? A sobbing mess. You and me on a call when you share about why you started your business? I’m absolutely crying.
If You See Me It's Because...
tearing up
While you’ll always get VIP treatment from me, that doesn’t mean we have to keep things painfully professional. If you’ve got kids sitting on your lap or your dog decides to go wild barking at the mailman while we’re on a call, that’s totally okay. Around here, it’s all about laidback luxury.
>> Corporate
Casual
This way to learn more →
Use this space for a signature course, email list opt-in, your signature service, etc. Live-edge fingerstache yolo food truck lomo copper mug adaptogen marfa ramps paleo. Quinoa scene austin, glossier chillwave af bruh skateboard tbh trust fund. Truck readymade fingerstache tumblr pour-over tacos glossier.
TikTok Influencer Masterclass
The Héritage course
— Leena, glossier
Héritage's authentic approach is a breath of fresh air in a saturated landscape.
Their travel recommendations have taken me to places I'd only dreamt of.
Personality tests. I’m an Aries, an enneagram 3/7 (depending on the day), and my top strength is “individualization” so I’m fascinated with finding out what makes someone unique. Alsoooo, I’m an ENFP—the campaigner—so it’s literally my personality to support people in hitting their goals.
I’M KIND OF A NUT ABOUT…
"Authenticity is the heart of every post, forging genuine connections through real-life moments."
"Images are our palette and canvas, each one a visual poem that speaks volumes on its own."
"Content creation is a mindful art, each post crafted to inspire and empower."
"Engagement isn't just interaction, it's a shared journey of creativity and expression."
"Growth stems from exploration, constantly pushing boundaries for fresh creativity."
— Leena, glossier
Héritage's authentic approach is a breath of fresh air in a saturated landscape.
— Bradley, Vogue
Their travel recommendations have taken me to places I'd only dreamt of.
— Lunden, byrdie
Héritage's mindful lifestyle tips have brought balance and purpose to my life.
BECAUSE WHILE YOUR BUSINESS IS YOUR BABY, IT’S ABOUT TO BECOME MY BABY, TOO
When we work together, you’re not just hiring a designer who is damn good at what they do, has a background in marketing, and has an eye for design—you’re gaining a fan, a supporter, and someone who’s just as emotionally invested in your business as you are.
I’m here to help you get clear about the business you’re building, create a safe space to share what you want your brand to grow up to be, remind you of the impact you make in your client’s lives, and gift you with design that reflects just how incredible you are so you feel confident about the value you bring to the table and the way your business presents itself.
And even after our project has finished, I’ll be there to celebrate every new inquiry, income goal, and business birthday you’ll hit as you continue to grow.
Welcome to the family.
And while I’m technically a brand and website designer, I’m also your business’s soon-to-be godmother…
Hi, I'm Sierra!
THE MOMENTS I'M
unashamedly
You’ll find me in constant search of breathtaking locations, probably singing along to Mr. Brightside, most likely bingeing romantic movies, and forever cheering on my couples
We Met at Townson University
obsessed
WITH
...
You’ll find me in constant search of breathtaking locations, probably singing along to Mr. Brightside, most likely bingeing romantic movies, and forever cheering on my couples
We Met at Townson University
You’ll find me in constant search of breathtaking locations, probably singing along to Mr. Brightside, most likely bingeing romantic movies, and forever cheering on my couples
We Met at Townson University
You’ll find me in constant search of breathtaking locations, probably singing along to Mr. Brightside, most likely bingeing romantic movies, and forever cheering on my couples
We Met at Townson University
With a background in marketing (and design!), my whole freaking brain is consumed with figuring out who your ideal audience is, what makes you different, and how we can make you the most attractive biz on the market.
And that’s why I don’t just focus on design. Because while good looks might draw people in, your brand strategy, your offers, and the clarity during the users experience are what will seal the deal.
It can feel overwhelming trying to level up your business. Feeling like you need to do "all the things". But no matter where you’re at, we'll figure out where we need to fill in the gaps to take you to the next level and create and brand and website you're proud as hell to call your own.