Can a small regional agency scale to meet the needs of a global enterprise? Ask Avnet, at its largest a $26.5 billion organization and #106 on the Fortune 500 list.
For almost 20 years, the global electronics distribution leader looked to Sierra to support the internal and external communications needs across nearly a dozen business units or corporate functions/initiatives around the world.
Sierra successfully executed a wide variety of results-driven campaigns and projects for the distribution leader, supporting the company’s strategic objectives, driving brand preference, generating demand and engaging employees. Here are a few of the many examples of the work we’ve done over the years:
Annual State of IT Security Report
How do you develop brand preference when you don’t make the products you sell? Focus on two key differentiators for distributors: ease of doing business and data security.
Working in conjunction with Avnet’s CIO, CISO and cybersecurity team for four years, Sierra produced an in-depth 16-24 page annual report that broke down the latest trends in cybersecurity and shared Avnet’s perspective and steps the company planned to take to stay one step ahead of malicious hackers and thieves.
Copies of the report were distributed globally to employees, manufacturers, channel partners, customers, prospects and other stakeholders to put fears at ease and help differentiate Avnet from their competition.