14 of the top 20 technology companies globally are customers of Pune, India-based Persistent Systems, Ltd. due to the company’s development and engineering expertise. Sierra has supported the ongoing branding, marketing and sales support needs for a number of Persistent initiatives across North America and Europe, from product development and lifecycle platforms to IoT, AI and robot process automation (RPA) solutions.
The majority of these are classic B2B initiatives, with multiple stakeholders and potentially lengthy sales cycles to close. So we’ve developed a wide range of sales enablement tools and customer journey touchpoints from microsites and landing pages to message maps, brochures, presentations, custom graphics, motion graphics, social media and email campaigns and more. These are a few examples:
MICROSITES & LANDING PAGES
To deliver the rich content needed to properly explain and sell the more technical and esoteric offerings, Sierra has developed a number of multi-page microsites and landing pages that are designed to engage target audiences and convert them to leads for the sales teams to close. These sites are Persistent branded but built and managed by Sierra’s development team.
BRANDED LITERATURE SYSTEMS FOR BROCHURES, CASE STUDIES, WHITE PAPERS AND MORE
TRADE SHOW AND EVENT SUPPORT
Industry events are an essential part of Persistent’s marketing activity, so we deliver a seamless and consistent experience, from the creation of pre-event email and social media calls to action to booth graphics, presentations and demonstrations to post-event follow up emails and offers.