TRY THESE QUESTIONS OUT TO HELP YOU BRAINSTORM ON YOUR BRAND ADJECTIVES:

What adjectives would you use to describe your business? Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brand’s visuals.

Your brand personality is essentially how you “speak” to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to. 

Brainstorming Exercise

When people interact with my content, products, and services, I want them to feel ______.

When I talk to my ideal people, I want my tone of voice to be _________.

When people see something from my brand they think it is _________.

When thinking about my brand, I don’t want people to feel ________, ________, or _______.

If my brand was a person, they would be described as __________, __________, and _______.