For those wanting a second set of eyes to improve what they've already got
So you've already got a website and branding. (Congrats!) Buttt, it's not exactly where you want it to be and you'd love some ideas on ways to polish it up.
With this audit, I'll go through each and every page of your website, giving suggestions for how to make tweaks and edits so you can turn your website into something you're proud as hell to call your own.
1 Week Turnaround | Starting at $500
If personalized feedback is what you're looking for, you're in the right place.
Website Audit
If your current website strategy consists of Googling, second-guessing yourself, asking your best friend what she thinks, spending hours constantly tweaking, and still can't figure out why inquiries aren't rolling in...
Should the button be blue? Is this headline good enough? Should you rewrite your About page for the fifth time? Do you actually need to just burn it to the ground and start over?, or are you just overthinking everything?
At some point, you're simply too close to it to know.
That's where I come in.
Because when you're building your own website, every decision starts to feel like the decision.
We should probably talk.
Hi,
And I look at obsess over brands a little differently.
When I land on your website, I'm not just looking at whether it looks "pretty." I'm looking at the impression it's leaving on your potential clients — whether they're going to trust your business, whether they understand what you do, whether they're eager to keep reading orrrrr ready to rage quit outta there.
Because after years of building brands, I've learned that the smallest details can completely change how someone experiences your business.
Whether you're wondering if your website just needs a few strategic improvements, or you're starting to suspect it's time for a complete brand and website overhaul, I'll tell you exactly what I see: what's working, what's holding you back, and every opportunity to make your website work harder for your business.
I'm Sierra
"I'm only about 1/2 way through the videos and notes and it's already SO INCREDIBLY helpful. I truly had no idea what I was doing when I built my site.
"I am going through the audit videos and notes - about 1/2 way through and it's already SO INCREDIBLY helpful. I truly had no idea what I was doing when I went and built my own site in a month in December of 2024 LOL. So much of what you're suggesting makes great sense. I know some of this I can do on my own too!"
- Heather | Pro Parents Prep
✓ Is my website actually building trust, or just looking pretty?
✓ Do I need a few strategic tweaks... or is it time for a full rebrand?
✓ Why aren't people inquiring?
✓ Is my messaging clear, or am I making people work too hard to understand what I do?
✓ Where are people getting stuck or dropping off?
✓ What's making my business feel premium... and what's holding it back?
✓ Is my website doing its job, or just existing on the internet?
Website Audit,
During your
we'll answer questions like...
Is your website intuitive, or are visitors working too hard?
→ User Experience:
We'll dive into everything from:
Are you missing pages, hiding important information, or making it difficult for people to take the next step?
→ Website Structure:
Does your visual identity actually match the quality of your business?
→ Branding:
Is the value of what you do immediately obvious?
→ Offer Positioning:
Is your website helping you sell, or just explaining what you do?
→ Sales Strategy:
Does your website sound like a real human, or is it blending in with everyone else?
→ Copywriting:
Are people finding you, and are you giving Google what it needs?
→ SEO:
The little details that influence how people perceive your business.
→ Design Polish:
How It Works
Purchase your audit and fill out your Brand & Biz Questionnaire.
This is where you'll tell me all the things about your biz, your goals, what you WANT your website to be be conveying, and how you want your brand to be perceived. (because I want to make sure my suggestions are tailored to your ACTUAL desires)
Book Your Audit
01
Once I have your questionnaire, I'll experience your website the same way a potential client would.
I'll experience your website through the eyes of your potential clients, then tell you exactly what's working, what's falling flat, and where I see the biggest opportunities to elevate your brand, improve your website, and help it work harder for your business.
I Dive In
02
After you've had a chance to go through everything, we'll hop on a 60-minute Q&A call.
Bring your questions, bounce ideas around, ask for clarification, or simply talk through your next steps. Whether you're planning to tackle the checklist yourself or you'd like me to help with the implementation afterward, you'll leave knowing exactly where to go from here.
Let's Talk It Through
04
✓ You've already got a website and brand you like — but something feels a little off, and you can't quite put your finger on what it is
✓ You're proud of your site (mostly!) but it just isn't performing the way you hoped it would
✓ You want specific, actionable feedback on exactly what to fix — because I'm basically going to braindump every single thought I have straight to you
✓ You're happy to make the edits yourself… or you might want me to just take them on for you afterward (that's an option too — a lot of clients end up bringing me on for that part once they see the checklist!)
✓ You just want a second set of professional eyes before your next big push, or some peace of mind that your site's actually in good shape
This Audit Is Right for You If…
I'll always include a personalized quote alongside your audit, based on what your website actually needs. Sometimes we can knock everything out in a single Design Intensive Day. Other times, the audit confirms it's time for a full brand and website overhaul.
Either way, there's no pressure. You'll have a clear roadmap, and if you'd like me to bring it to life for you, we'll chat about what that could look like.
If you get your audit back and decide, "You know what... I'd actually rather have you do this," that's absolutely an option.
Psst...
Just a live website!
As soon as you book, you'll complete a Brand & Business Questionnaire so I can get to know your business, your goals, your dream clients, and how you want your brand to be perceived. The more context I have, the more tailored your audit will be.
That's exactly what this audit is for.
Some websites need a handful of strategic improvements. Others have outgrown their brand and are ready for a bigger transformation. I'll give you my honest opinion, explain why, and recommend the path I'd take if this were my own business.
This package is all about giving you a clear roadmap.
You'll receive a detailed checklist and video walkthrough explaining every recommendation, so you (or your developer) can implement the changes with confidence.
If you'd rather not DIY it, I'll also include a personalized quote with your audit. Sometimes everything can be tackled in a Design Intensive Day, and other times the audit confirms it's time for a full brand and website overhaul. We'll figure that out together.
You'll receive your complete audit—including your checklist and video walkthrough—within two weeks of booking.
After you've had some time to review everything, we'll meet for a 60-minute Q&A call to answer questions, talk through the recommendations, and map out your next steps.
Once your payment is complete, you'll immediately receive your Brand & Business Questionnaire.
From there, I'll review your responses, audit your website, and deliver your personalized recommendations within two weeks. Then we'll hop on our Q&A call to make sure you leave with total clarity and confidence.
