111 Adjectives To Describe Your Brand Personality

Branding

What adjectives would you use to describe your business? Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your idea audience, your overall messaging, tone of voice, and your brand’s visuals.

Brainstorming Exercise

TRY THESE QUESTIONS OUT TO HELP YOU BRAINSTORM ON YOUR BRAND ADJECTIVES:

WHEN PEOPLE INTERACT WITH MY CONTENT, PRODUCTS, AND SERVICES, I WANT THEM TO FEEL ______.

WHEN I TALK TO MY IDEAL PEOPLE, I WANT MY TONE OF VOICE TO BE _________.

WHEN PEOPLE SEE SOMETHING FROM MY BRAND THEY THINK IT IS _________.

WHEN THINKING ABOUT MY BRAND, I DON’T WANT PEOPLE TO FEEL ________, ________, OR _______.

IF MY BRAND WAS A PERSON, THEY WOULD BE DESCRIBED AS __________, __________, AND _______.

ADJECTIVE LIST


ACTIVE
ADORABLE
ADVENTUREOUS
AFFORDABLE
AMBITIOUS
APPROACHABLE
ARTISTIC
BOHO
BOLD
BRIGHT
BUBBLY
CALM
CASUAL
CHEERFUL
CHIC
CLASSIC
CLEVER
COLLABORATIVE
COLORFUL
COMFORTABLE
CONFIDENT
CONVENIENT
COZY
CRAFTY
CREATIVE
CULTURED
CUTTING EDGE
DARING
DELICATE
DOWN TO EARTH
DRAMATIC
DYNAMIC
EDGY
ELEGANT
EMPOWERING
ENERGETIC
EXCITING
FAMILIAR

FASHIONABLE
FESTIVE
FIERCE
FLIRTY
FORMAL
FRESH
FRIENDLY
FUN
FUTURISTIC
GENTLE
GENUINE
HARMONIOUS
HEARTFELT
HELPFUL
HISTORIC
HIGH-END
HONEST
HOPEFUL
IMPACTFUL
INCLUSIVE
INDUSTRIAL
INNOVATIVE
INSPIRING
INTENTIONAL
IRREVERENT
JOYFUL
KIND
LIVELY
LOYAL
LUXURIOUS
MAGICAL
MATURE
MINIMAL
MODERN
NATURAL
NO-NONSENSE
NOSTALGIC
ORGANIC

PLAYFUL
POSITIVE
POWERFUL
PROFESSIONAL
QUIRKY
REBELLIOUS
RELAXED
RELIABLE
RETRO
ROMANTIC
SASSY
SCHOLARLY
SENSITIVE
SERIOUS
SILLY
SINCERE
SLEEK
SOPHISTICATED
STIMULATING
STRIKING
SUSTAINABLE
TIMELESS
TRADITIONAL
TRENDY
TRUSTWORTHY
UNCONVENTIONAL
UPLIFTING
URBAN
VERSATILE
VINTAGE
WARM
WHIMSICAL
WILD
WITTY
YOUTHFUL

  1. I’d like to thank you for the efforts you’ve put in penning this site.
    I am hoping to see the same high-grade content by you in the future as well.

    In truth, your creative writing abilities has inspired me to get my very
    own website now 😉

  2. You actually make it appear really easy together with your presentation however I to find this matter to be really something which I believe
    I’d by no means understand. It sort of feels too complex and extremely huge for
    me. I am looking forward to your next put up, I’ll attempt to get the grasp of it!
    Escape room

    • Sierra Mendonsa says:

      Hey Lista!

      I think it’s awesome that you were able to find this organically. It’s actually a hidden page that I use to share as one of the many exercises I have in my Brand Strategy Workbook!

      If you’re working to gain clarity on your business and to build your strategy, send me an email! I’d love to help you out and hopefully bring more clarity 🙂

  3. Great article! I really appreciate the clear and detailed insights you’ve provided on this topic. It’s always refreshing to read content that breaks things down so well, making it easy for readers to grasp even complex ideas. I also found the practical tips you’ve shared to be very helpful. Looking forward to more informative posts like this! Keep up the good work! YouTube Downloader Online

Leave a Reply

Your email address will not be published. Required fields are marked *