What adjectives would you use to describe your business? Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your idea audience, your overall messaging, tone of voice, and your brand’s visuals.
Brainstorming Exercise
TRY THESE QUESTIONS OUT TO HELP YOU BRAINSTORM ON YOUR BRAND ADJECTIVES:
WHEN PEOPLE INTERACT WITH MY CONTENT, PRODUCTS, AND SERVICES, I WANT THEM TO FEEL ______.
WHEN I TALK TO MY IDEAL PEOPLE, I WANT MY TONE OF VOICE TO BE _________.
WHEN PEOPLE SEE SOMETHING FROM MY BRAND THEY THINK IT IS _________.
WHEN THINKING ABOUT MY BRAND, I DON’T WANT PEOPLE TO FEEL ________, ________, OR _______.
IF MY BRAND WAS A PERSON, THEY WOULD BE DESCRIBED AS __________, __________, AND _______.
ADJECTIVE LIST
ACTIVE
ADORABLE
ADVENTUREOUS
AFFORDABLE
AMBITIOUS
APPROACHABLE
ARTISTIC
BOHO
BOLD
BRIGHT
BUBBLY
CALM
CASUAL
CHEERFUL
CHIC
CLASSIC
CLEVER
COLLABORATIVE
COLORFUL
COMFORTABLE
CONFIDENT
CONVENIENT
COZY
CRAFTY
CREATIVE
CULTURED
CUTTING EDGE
DARING
DELICATE
DOWN TO EARTH
DRAMATIC
DYNAMIC
EDGY
ELEGANT
EMPOWERING
ENERGETIC
EXCITING
FAMILIAR
FASHIONABLE
FESTIVE
FIERCE
FLIRTY
FORMAL
FRESH
FRIENDLY
FUN
FUTURISTIC
GENTLE
GENUINE
HARMONIOUS
HEARTFELT
HELPFUL
HISTORIC
HIGH-END
HONEST
HOPEFUL
IMPACTFUL
INCLUSIVE
INDUSTRIAL
INNOVATIVE
INSPIRING
INTENTIONAL
IRREVERENT
JOYFUL
KIND
LIVELY
LOYAL
LUXURIOUS
MAGICAL
MATURE
MINIMAL
MODERN
NATURAL
NO-NONSENSE
NOSTALGIC
ORGANIC
PLAYFUL
POSITIVE
POWERFUL
PROFESSIONAL
QUIRKY
REBELLIOUS
RELAXED
RELIABLE
RETRO
ROMANTIC
SASSY
SCHOLARLY
SENSITIVE
SERIOUS
SILLY
SINCERE
SLEEK
SOPHISTICATED
STIMULATING
STRIKING
SUSTAINABLE
TIMELESS
TRADITIONAL
TRENDY
TRUSTWORTHY
UNCONVENTIONAL
UPLIFTING
URBAN
VERSATILE
VINTAGE
WARM
WHIMSICAL
WILD
WITTY
YOUTHFUL
LEAVE A COMMENT
Comments